It was during the Performance Summit that Google revealed about some Adwords changes that should be familiar with the PPC industry as well. But, are you prepare for it?
Not to worry as I will be sharing with you some quicker and effective ways that would help you deal with the new Adwords changes, the better way. Continue reading…
Expanded Text Ads
Now this is something that we all are aware of. This became one of the headliners in the event; well received by the advertisers. It was mentioned earlier that a lift in CTR produces increase in Quality score and decrease in CPC to maintain the same ad rank. But to enjoy all the benefits, advertisers will require significant effort. There are a few things that you can do:
Demographic targeting was also a part of the announcement. Advertisers will now get a chance to target different ads based on the demographic signals.
We can now write 140 characters of ad text and can do this for different audiences who may respond differently. Find out how to deal with it:
One of the biggest announcements was the return of granular device bidding. From now onwards real power is that, all the three device types can have bid modifiers.
This matter got a lot of attention from Google. Users will soon start with promoting pins on Google maps. Advertisers will have some control but will not have the full control. This is a good initiative by Google for connecting users with right business at the right time. Shopping ads are also good for feed based advertising.
The Google Adwords team is showing no signs of reducing the frequency of introducing new capabilities. This signifies that the time we invest in keeping up the data is valuable to the organizations as well as the clients we support. Executing the above strategies will definitely help you fight against the Adwords’ changes.For more in-depth ideas about Google adwords new fetures, you can deal with a Vidushi professional adwords expert and follow his advices.