By now, everyone is aware that Google no longer displays text ads in the right hand sidebar of the desktop SERPs. Only four text ads are now displayed at the top - above the organic listings and three more are placed at the bottom of the SERP. However, the fourth ad on the top is additional and is meant to keep room for highly commercial search queries in the SERPs.
Let’s check out what is it and how much influence it is creating since its roll-out!
There’re a few important changes this update has triggered.
This update pertains to Google.com and Google search partners - all desktop searches in all languages across the globe. This update is definitely making desktop and mobile searches more similar. It has brought in some positive and some negative consequences and may sound like a tweak but it’s a pretty big change for the SEM world.
The impact on CTR and CPC
The effect was measured in the first week after it was rolled out.
The impact on organic search results
Google’s decision of removing right rail PPC ads is totally commercial and influences both advertisers and businesses. To add to it, it might make users think that they will now gradually reach a point when the first SERP will be entirely filled with PPC ads and they’ll need to directly jump to the second SERP, instinctively.
Whatever will be the results, it’s clear that the update positively highlights the need for a stronger SEM strategy from now onward. It’s high time for the Adword Experts to focus on their ads for best marketing strategy. Get started now!