The transformation of marketing process from conventional offline marketing forms to an online approach that is more metrics and ROI-focused approach is still well underway. However, most businesses operating across the globe today have already chosen online marketing over anything else. Whether you’re practicing advertising via videos, spreading your message via white paper emails, or rocking social media with attractive images all around; the online marketing strategy is ultimately supposed to grow leads and convert them into paying customers.
Have you heard about “automated marketing” within recent few years? You might have also known a plenty of marketers infatuated with it but at the end of the day, you must know what marketing automation is and how it can help you grow leads and sales. Although the term “marketing automation” has become a buzz-word, it’s not as simple as it seems to be. An appropriate marketing automation elixir is essential to provide the right solution to a business. If you’re looking forward to multiply your effectiveness to attracting more website business and nurture your leads till their entire buying process, a systematically planned marketing automation solution is a must
Here are the 5 ways to target, personalize and automate your marketing messages across multiple channels.
Wise-Up To What Customers Want:
Start digging deeper into your website analytics and social media feedback; it will help to identify what content works best for you. Once you know this, focusing your messages to qualified, segmented prospects as per their preferences, is not so difficult.
Practice Powerful Email Marketing:
Email is one of the best ways to drive engagement. Sending the right message to the right people at the right time (the 3 ‘R’s) is what matters the most here. It simply turns your impersonal broadcast into a meaningful correspondence. Apart from this, you can also use automated mails to send tailored messages at regular time intervals after a CTA is triggered. Try it once and realize the power of personalized email marketing.
Improve Landing Page Personalization:
You can continue enhancing your customers' one-to-one experiences by personalizing landing pages. Present relevant offers over product selections aligned to customers’ online behavior. Understand customers’ online behavior and you can successfully read them throughout their buying cycle.
Get Ready For Further Relationships:
Your marketing automation systems can alert you over events on social media channels such as likes, comments and shares, thereby enabling you to recharge and develop relationships on a more personal level.
Consider Using Curated Content:
Targeted content is the key to the automated marketing process. Curating relevant content from other sources while making sure to put your own twist on it will definitely enhance your message for target audience.In essence, one needs to be consistent and patient as soon as the automated marketing campaigns begin. But if you get it right, there’s no doubt you will enjoy a steady stream of followers, new leads and increased sales.
For a turnkey marketing automation solution for you, feel free to get in touch with Vidushi’s digital marketing experts today!