If you can't generate solid leads through sales force, then you are in deep trouble. Yet, most of the organizations rely on trail-and-error to promote their brands, products and services. In the business-to-business (B2B) world, online marketers depend more on creativity rather than processes.Knowing how to target ads for a specific customer is one of the greatest challenges for business professionals.
In the modern marketplace, lead generation is an essential element to improve return-on-investment (ROI). The ability to generate high quality leads will have a direct impact on your marketing budget and improve the effectiveness of your sales campaign.
Here are 4 vital online advertising techniques that will enable you to improve return-on-investment (ROI) and capture the targeted leads, turning into loyal customers.
Pay-Per-Click and AdWords Advertising: A successful pay-per-click campaign measures the overall performance with a significant increase in the number of online visitors. It is a great way to target online customers, allowing them to search for specific keyword phrases. Moreover, it’s extremely cost-effective, presenting the most relevant results with respect to the most specific user’s search query.
Focus in with Micro-targeting: Micro-targeting allows predicting the market scenario- collecting and analyzing customer’s data, their behaviors, taste, choice and preferences. To put it in simple words, micro targeting is an effective marketing strategy that uses consumer data indentify the target audience. However, you can create advertisement according to age, sex, location, interest of the customers and publicize on social media channels such as Facebook, Google Plus, LinkedIn, Instagram, YouTube and Pinterest.
Boost Display Ads using Retargeting: One of the advanced digital marketing techniques to boost sales, and engage fans, followers, and customers throughout the buying cycle. Taking micro targeting even further, you can retarget individuals/customers based on their previous interactions. For example: if an individual visit your website, then you can have your ads appear on other websites, they visit- which enhances the chance of returning and purchasing the product.
Zoom in with Location Targeting: Create ads to engage customers in a selected geographic location. It helps to focus your advertising on the areas where you will find the right customer-base. Just targeting the customer is not enough; rather it’s important to turn them into leads; thereby generating sales and high ROI. Regardless of how attractive your ad is- if it doesn't appear in the right place, then it’s a sheer waste of time, money and energy.
The above information provides greater insight into customers; resulting in generating good amount of leads and better online visibility.
If you would like to improve your online lead capture activities, get in touch with Vidushi Infotech- A Google AdWords Certified Partner, gaining trust and faith in your organization and clients worldwide.