Digital world is evolving at rapid pace; however, no disruption should come as a surprising element for marketing professionals. Prediction always helps; no matter which trends you are looking forward to. As the dawn of every New Year rises, everyone surviving in the digital sphere begins to predict upcoming trends, which would shape up the industry. It’s always good to know what type of technology the people around you would embrace, which is why we help you with the top three tech trends every marketer should watch in 2015. No, we don’t have the magical crystal balls; we have an even more useful stuff – search data!
Since search data is a vast collection of consumer intentions, it could work as an excellent forerunner of upcoming trends. We thus, observed Google searches and jabbed through the researched data to see what’s actually coming up for the digital marketing world in 2015.
While connected devices will now move into the domain of supporting everyday activities, the mobile technology is tremendously evolving and increasingly being used to personalize experiences, which is ultimately shaping the next generation “Internet of me”. Moreover, connectivity would achieve an incredible speed to further increase the accessibility expectations.
The Emergence of Connected Life Platforms:
You might be aware of the Internet of Things (IoT) and its ability to transfer data over a network without requiring any human-to-human or human-to-computer interaction. Almost everything is driven today via connected devices. This year would in fact see these connected devices proliferating and emerging as life platforms for your day-to-day life.
These reports speak a lot!!
Connectivity is now going to be the default in every product or device you use, as a result of which nearly 4.9B connected things will be in use in 2015 globally. Year over year, there would be almost 30% rise in it.
Your Smartphone Is Shaping the “Internet of Me” for You
This technology will further simplify your life from the Internet of Things to the Internet of Me. You guessed it right! It’s all about creating a personalized web experience. However, nothing more is required than your own Smartphone. While Smartphone is getting smarter in offering better experience to its users, it has become the ideal hub for all the connected platforms. In a nutshell, your mobile will now help you in everything right from driving and taking care of your home to shopping and entertainment.
The reliance on instant results is definitely hurting marketers, especially content marketers. Since you cannot expect any user to spend minutes in reading your landing page content, it’s critical to simplify the message with the vital information up front and quick details to follow. Customers want to see your store hours as soon as they hit the landing page, or they’ll simply move on to the competition.
Life Gets Faster!
Whether you are online or offline; obtaining the exact information or services that you need at a particular moment has become quite an easy task today. With increase in the number of mobile as well as connected devices and the speed of Internet & WiFi, the world is moving ahead like never before. Lag behind others, and you’ll get crushed. While the searches for “the same day delivery” are tremendous, the searches and video views related to drones are also quite high.
Whether you have a big planned shopping list or you need a last-minute shopping idea; nothing has been easy earlier. Gone are the days of spending hours finding the right product at the right shop; it’s time to imagine and forget the boundaries of time and space. To excel in 2015, you must be two steps ahead of every new trend coming in! Start thinking of setting your own tech trend now!
We suggest marketers to:
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