With the arrival of the New Year, digital marketers have started focusing on the changes that the marketing industry is predicted to experience. A bit intricate and volatile, digital marketing can be interesting too for those who keep themselves aware of the modern trends and strategies. In this age of steadfast competition amongst marketers, it is important to understand the trends that are likely to rule the digital marketing industry in 2016.
It’s high time for your company to implement or take advantage of the top five trends that are all set to take digital marketing to the next level in 2016.
Expectedly, video ads will rule the market in 2016. Though they are not new, their primacy will be more this year. Bing and Facebook have already started offering video options to the advertisers. Google also includes video content in its search engine algorithm. This is considered as a vital step for online video ads as it reveals that users are accepting their endurance and businesses are achieving success.
Mobile’s Supremacy over Desktop
In 2016, mobile usage will completely obscure desktop usage. Google’s decision to include mobile-friendly sites in its search engine ranking will start showing its results, from this year. Though desktop traffic will not disappear entirely, Google will prefer mobile friendly websites over others. According to a recent survey, people use mobile search more than web search in almost 10 different countries.
2016 will be the year when business owners and marketers will know more about the advantages of apps. It is a fact that apps can do everything that a website can’t. Emergence of user-friendly apps all over is one of the strongest reasons why Google has offered app indexing. Though we are miles away from apps completely diminishing websites as a medium, but 2016 will witness the dominance of apps over websites.
Content marketing is all set to rule the digital marketing industry in 2016. Uploading fresh, high quality, and informative content will help you rank better in the search engine. Writers should focus on delivering contents that readers can relate to.
Wearables will continue their momentum in 2016. Last year we came across the outstanding Apple first generation smart watch, and many more are expected to launch this year. Most probably, consumer uptake of wearables will grow 35% per year and that will have a strong impact on marketing strategies. It requires Digital Marketing Expert to think about how to provide proper information and how to create content that is easily searchable.
These are however not the only trends to look up to in 2016, but they are the ones that will have the strongest impact. Going through these trends will help you think about new strategies. Implementing these trends into the marketing strategies will let companies reach their goal in the best way!