The end of 2014 is right around the corner! Are you aware of what 2015 holds in store for the digital arena? Luckily, there’s no need to rely on any stars to predict what is awaiting next because technology always leaves behind some indicatory signs.
So, the million dollar question arises as "What will 2015 bring and what should digital marketers anticipate from the continuous digital revolution?" To figure out "What's next", individuals and organizations need to prepare a turn-key marketing plan, keeping in mind the latest technology and changing business model.
Top 5 Digital Trends and Predictions in 2015
Well, the key factor to consider is gaining the advantage over your competitors. It can simply be achieved by identifying the most effective digital trends, which can be further used to extend the steps towards improved buyers' experience, increased engagement, and eventually, better sales.
Here are the Top 5 Digital Trends you can look forward to, for the year 2015.
1. Marketing: The Job of Everyone
As the online customer behavior evolves; marketing, sales, public relations and advertising continue to come together. However, this approach seems to be insufficient as per the need of the hour. It has become critically essential to use various collaborate participation marketing methods to generate engaging content and improve online customer experience. Everyone can use their knowledge to identify the challenges and resolve them. People with different expertise can share insights on social relationship platforms to promote the collaborative work.
2. Content: Is it Still the King
Yes, as long as you create smart & high quality content that appeals every reader coming to your site, the content is still the king! Brands of all sizes have now become online publishers, which makes it important to produce unique and relevant content. When visitors are in buying cycle, a tailored content can impress them instantly over anything else. Recognizing the exact needs of prospects and creating relevant, tailor made, useful content turns out to be far more effective in engaging the target audiences.
3. Good Customer Experience Wins over the Typical Sales Pitches
It's a fact that consumers tend to dismiss those marketers who do nothing else but just sell! While the typical sales pitch may withdraw the interest of consumers, good customer experience has the potential to hold them back to your business. The emphasis should be on delivering improved buyer experience, which can be achieved by providing greater value, offering better customer care throughout the buying journey.
4. Human Conversations Overpower the Ordinary Corporate Messages
Corporate speak is gradually being replaced by a need to adopt a humanized approach these days. To engage the prospects, natural conversation is the best way. As far as digital marketing is concerned, creating genuine, authentic online connections will be more important in order to grow the loyal customer base.
5. Be Mobile Ready or Be Left Behind
The mobile world of smartphones and tablets is quickly surpassing the age of desktop and laptop computers, which must work to the advantage of business owners seeking a constant connection with consumers. The dominated Internet usage is creating a cohesive brand experience across all the mobile devices including posting social media content compatible with limited screen resolutions. Failing to deliver a seamless mobile experience will certainly drive the customers to your competitors.
Coping up with these five trends will help you open up for an incredible platform of opportunities in 2015.
1. Participation Marketing
2. Publish Smart Content
3. Focus on Customer Behavior
4. Human Conversations
5. Mobilize Your Business
Adapting your digital marketing plans in these five key areas will mean that you are ready to take advantage of new opportunities the evolving digital landscape has to offer. The digital crystal ball suggests gaining improved customer experience to bring more customer engagement and ultimately, more sales.
For any assistance regarding your digital marketing strategy for 2015, get in touch with Vidushi's Digital Marketing Expert today.