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Using Smart Goals for Optimization in AdWords

Every PPC professional knows that tracking and attribution are the two backbones of optimization. However, the significance of data is incontestable. The accurate conversion data is immensely important without which, paid search advertisers cannot practically optimize any AdWords campaign. For smart advertising, you must have to measure smart and when it comes to measuring, the key metric is conversions. Measuring conversions helps you optimize your ads, bids, and website with a clear goal. While a large number of businesses have already been tracking their conversions, many small and medium businesses are still lagging behind. Due to technical inability, they cannot implement Conversion Tracking and optimize their campaigns.


Are you a small advertiser? If you don’t have expertise and knowledge for designing ad campaigns with the goals as simple as acquiring more clicks, Google Analytics has got the ultimate solution for you! The new Smart Goals, powered by Google Analytics, is the next best thing you should embrace and gain a new way to track and optimize for conversions.


How Does Smart Goals Help You?

Smart Goals, by using the anonymized conversion data of other websites, helps you identify the most-likely-to-convert visits to your website. It helps you recognize the highest quality traffic and optimize for it within AdWords. With Smart Goals, you can now use website insights to guess the optimal clicks and thereby gain more engaged visits to your site. Moreover, you can also set a target cost per acquisition (CPA) with the Smart Goal being the acquisition. Based on the likelihood of conversion, it helps you optimize your AdWords spend.


In a nutshell, it reflects your website visits that are most likely to turn into conversions.


Prerequisites

  • Your Google Analytics property must be linked to your AdWords account(s)
  • Your Google Analytics view must receive at least 1,000 clicks from AdWords over a 30-day period to ensure the validity of your data

  • Step 1: Activate Smart Goals in Google Analytics

  • Log in to your Google Analytics account and go to the Admin section
  • Under the View heading, click Goals
  • Select Smart Goals

  • This way the highest-quality visits to your website will be automatically converted into Smart Goals, without additional tagging or customization.


    Step 2: Import Smart Goals into AdWords

    Import Smart Goals into AdWords to be used as an AdWords conversion. After a defined conversion limit, it’s easy to optimize for it.


    Rather than just setting a CPC, Smart Goals allow you to set a target CPA as well and that’s the real crux of it. For expert assistance with Google Analytics, feel free to get in touch with our digital marketing expert today.


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