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mobile marketing

Importance of Mobile customers as the new focus group

With each and every passing year, the mobile app market is growing faster and there is no looking back to it. Few times back, our focus groups used to be the go-to-source for information and response. Today, things have changed and the rate of mobile users has exceeded that of desktop searches. With mobile customers, you can now have access to a perfect representation of your customer population. The sudden growth of mobile population is the reason why there emerged so many numbers of mobile apps in the marketplace. Marketers should include mobile marketing as their business strategy in order to succeed in this competitive market.  Read Full Blog

Idea book for modern marketers

All That You Need To Know About Lead Generation

Why is it important to care about generating leads from your website? Don’t you think it’s enough to focus on increasing your website traffic? Practically speaking, managing web traffic is a complicated task. Talking about lead generation, this is to let you know that more than 70 percent of visitors abandoning your site will never return. Almost 85 percent of shoppers who add to cart will not buy on their first visit. Therefore, if you are not focusing on lead generation on your website, then you are simply wasting your marketing efforts. Read Full Blog