It doesn’t matter whether your business is large or small, organic click through rates always matter. Though it is not a direct ranking signal, CTR is considered for being the indirect signal, creating an impact on ranking. If you can improve your click through rate, automatically you will see good rankings and improve in conversion rates.
Having positive website engagement metrics is always a necessity for making your business successful. What matters the most is getting thousands of clicks on your headlines, if those visitors doesn’t stick to your site for more than a few seconds.
Do you think that engagement rates and rankings are related? This piece of writing will let you know about the relationship between engagement rates and rankings. Let’s get started:
Does Google Measure Dwell Time?
Yes. Google measures dwell time or how much time a visitor actually spends on a particular page. The problem is we can’t measure so but what we can do is checking three engagement metrics that are almost equivalent to dwell time; bounce rate, conversion rate and time on site.
It’s not that Bounce rate is a direct ranking factor, but bounce rate impact rankings as well. As long as you are having low bounce rate, your position shows up between 1 and 4. But if the bounce rate starts increasing, then you will see a drastic change in your page ranking.
There is definitely a strong relationship between ranking and bounce rate. Google measures dwell time to check whether websites are getting better CTR and if the clicks are valid or if they are just click bait.
But it is still unclear whether higher rankings cause engagement rates or not or are they caused by some completely unrelated factor.
Regardless, perking up engagement metrics like bounce rate will definitely have its own benefits.
It’s a known fact that higher click through rates leads to higher conversion rates. If you can convince users about clicking on something, that may result in purchase or sign up.
What we actually need is an engagement rate detector so that we can detect high and low engagement rates. Conversion rates are crucial success metric because you get the most value, which signifies that users found what they are searching for.
How to Increase Conversion Rate?
You need to follow a few basic steps. Have a look:
Expectedly, it is clear that organic CTR matters a lot to business. But let me tell you that high CTRs with low engagement rates are not that useful. Executing the above strategies will surely help you create better engagement rates and ranking.