Penguin, Hummingbird and now RankBrain, Google is unstoppable when it comes to updates. As we are bidding adieu to 2016, and moving closer to 2017. SEO market is experiencing a shift in the autonomy of Google being the premier search engine. Companies like Facebook, Yahoo have come ahead with their own algorithm modification, and are all ready to compete against the most favourite brand. Come let’s take a look at what this tussle is all about. As an individual you always look forward to rank your website pages. Well, this means the year ahead will be filled with more updates and criterions. Basis the current situation, SEO trends mentioned below will possibly prevail, and you will be required to modify your website. It’s time to take a note and gradually begin to develop. # 1: Voice Search is Completely Geared Up to Dominate. We have innovations like Microsoft’s Cortana becoming more human-type. Well how can we miss out on Siri. All the searches now performed are presumably of the conversation pattern; this means no longer will your search be dependent on “Best Italian Food”. We should now expect transformations in search patterns like; arriving at the “nearest Italian restaurant that serves the best risotto” The crux here is, keywords are now all ready to behave more conversational. # 2: AMP’s On the Verge of Becoming the New Favorite Mobile is the device for the masses. Majority of internet user’s access and surf the search engines via their mobile phone devices now. Google has already recognized the trend, and in no time will other search engines nail it. Websites that have shifted over to Accelerated Mobile Pages protocol are already garnering popularity on Google’s indexing. Load time does make the real difference. Sites that take about 8-10 seconds of load time, experience lower traffic and record a significant amount of bounce back rate. Alternatively sites which are up and running within 2-3 seconds, tend to have more users, which is a fair enough reason. Google alongside the time factor believes in making content-first a vital criterion in 2017. # 3: Long Content Will No Longer Be Attractive All these years information was the crucial factor that search engines stressed upon, to index websites. Users have probably managed to become more impatient towards long content. You can choose to blame YouTube or snap chat for this. But the truth is era of lengthy content is decreasing. Expectedly in 2017, posting a video is likely to be the in thing. Visuals have the capability to enhance user experience and information garnering scope. Google is confident about this fact and have plans to make necessary modifications. #4: Secure Sites Have Higher Recommendation Chances A recent disclosure from Google mentions these to be golden words. HTTPs will lift a site to rank and will be more noticeable than the ones without the HTTPs tag. There is a sense of safety when people tend to locate HTTPs besides a domain name. And Google wants to live up to this promise. Let’s assume, your site has the most excellent content and is loaded with all the required technicalities, but has no HTTPs, this will definitely place your site behind or amongst the mediocre ones. A tip here would be to move your site to a secure domain for a boosted SERP ranking. #5: Social Content to Rise as New SEO Strategy In the practice of searching a company on Google, Facebook or twitter tend to come up in the first two results. This shows a promising trend in users, being for social content much more than content available on the company’s site. It is pretty obvious that social content will be on a rise as a new ranking technique in future. So it is a smart move to focus on social posts parallel with the website’s SEO. This will undoubtedly increase your chances of ranking on top of search engine result pages (SERPs). #6: Combination of Machine Learning to Open Better Options Using RankBrain, Google has made the path easier for integrating machine learning with webpage indexing. This new algorithm has the power to identify new word and make a guess about its meaning to search pages. In short this algorithm works like a human brain. This gets us to a conclusion that, even if your webpage fails to contain the particular word searched by the user, Rank Brains’ capacity to gauge the meaning increases chances of the internet user landing up on your site. In the near future, we certainly can expect Google and more in competition to come up with, some more of such machine learning updates, which presumably can change the pattern SEO factors, are now framed. Views may still contrast, considering that all of this is still in the hypothesis stage, carved on limited amount of evidence, there is a possibility that things may not turn out as anticipated. But real-time changes are happening, and with refining technology and search patterns, they apparently will be accelerated. The trick here is to stay informed act logically, as we all know SEO is a race to be on the top, defeating competition.