This blog is all about revisiting the world of local search updates, which took place over the years. The search engine giant has made bizarre changes over the years, annoying and restricting digital marketers in certain ways. Google’s continuous updating local search algorithm has hit local businesses and will continue to do so. What makes the matter difficult is the fact that Google doesn’t notify about the changes or the sudden updates. It’s completely up to the search engine marketers to find out the changes and how much it will affect the digital marketing strategies.
To begin with let’s get some revision done, and understand the importance of sitelinks once again. Sitelinks ad extensions are placed below the ad texts, making it easy for the user to reach his or her destination on the website just with a single click (this is done in addition to the main landing page).Adding sitelinks is an optimization technique, and is a good practice for healthy traffic on the website.
About Google Penguin
Google algorithm updates aim at quality. Google Penguin update was announced on April 24, 2012 with a motive to penalize websites, that used black hat SEO techniques to manipulate search engine rankings and breached Google’s Webmaster Guidelines. The penalties included lowering of the websites ranking indulged in such malpractices.
The marketing arena is pretty much aware what Google Analytics is. Giving a brief, Google Analytics is a service offered by Google, to be able to track website traffic. It is one of the most popularly used tools worldwide to gauge website performance.
Coming up of Siri in 2010 has deeply encouraged the way for an age where consumers connect with the world of internet through their voices. Google’s focus on voice search has been planned and calculated for years. Sundar Pichai, CEO Google
During Google I/O 2016, the largest event of the year; Google unveiled its smart personal assistant that uses artificial intelligence and search to help people not just get answers to their queries but to even regulate their devices. It is better to say that Google Assistant performs
By now, everyone is aware that Google no longer displays text ads in the right hand sidebar of the desktop SERPs. Only four text ads are now displayed at the top - above the organic listings and three more are placed at the bottom of the SERP. However, the fourth ad on the top is additional
Two weeks ago, when Google revealed some new statements about Panda algorithm, webmasters were caught surprised. Google has always been secretive about its updates, but their recent comments came out as a real surprise for the online marketers. Google shared a lot of facts and information about Panda update
Google Panda, one of the most noteworthy spam fighting algorithms, is part of Google’s core ranking signals from now onwards. Search engine marketing consultant Jeniffer Slegg, confirmed this news by saying: