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All Posts Term: PPC
19 post(s) found

Evaluate Your Paid Ads for Right Impression

Oct 27 2017
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Evaluate Your Paid Ads for Right Impression

Impression share might not be the ultimate metric to measure the success of paid ads, but it’s an important aspect that cannot be overlooked. Here is how we share our bit of experience and research in showing how tracking impression shares, can play catalyst in improvements that potentially can boost the bottom line.

6 Ad Extensions for Improved AdWords CTR

Jun 05 2017
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6 Ad Extensions for Improved AdWords CTR

Who doesn’t want to get more clicks on their AdWords Ads? In the online marketing arena, there is no one who is not working towards increasing CTR. AdWords are an important tool that help a business to be found on Google, through prospective customer searches. Online marketing & Google AdWords function hand in hand, and a business vastly benefits from it. Today, we are here to share with you 6 Ad extensions, the implementation of which will help ramp up your CTR.

Google Adwords Features You Didn’t Know Existed

Aug 09 2016
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Google Adwords Features You Didn’t Know Existed

After Google, there is the Google Adwords that let users advertise and promote their products on the first page of search results. Advertisers can use both the platform for their benefit. However, many advertisers are not aware of some brilliant Adwords features

Are You Ready For the New Adwords?

Jun 13 2016
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Are You Ready For the New Adwords?

It was during the Performance Summit that Google revealed about some Adwords changes that should be familiar with the PPC industry as well. But, are you prepare for it?

5 Essential Strategies to Improve Your Rankings

Jun 09 2016
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5 Essential Strategies to Improve Your Rankings

Are you not happy with the SEO results of your website? Do you want to achieve more? As businesses have become more dependent on SEO, it’s high time when you should start working hard on SEO strategy. Many techniques that are used to be acceptable before are now considered

Google To Redesign Adwords

Apr 05 2016
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Google To Redesign Adwords

It is for the first time when Google is doing something about the look of Adwords, serving us since 15 years. Adwords now look a bit fogey because of those hundreds of features that accumulated over a decade and a half.

Effective Ways to Keep Your Adwords Flourishing In 2016!

Jan 27 2016
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Effective Ways to Keep Your Adwords Flourishing In 2016!

Factually, paid search has always been one of the most competent ways for producing traffic to your website. To get the right amount of attention and targeted audience, it is necessary to invest on paid search. The most valuable platform that marketers utilize for their benefit is Google Adwords.

Top 5 Predictions for PPC in 2016

Jan 19 2016
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Top 5 Predictions for PPC in 2016

2015 has been a dynamic year in the world of paid search as, several platforms released huge number of updates along with new features. The most noted change for the retailers was the power to have a Cyber Monday and a Black Friday structured data as an ad extension. In 2015, Bing incorporated plethora

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