Impression share might not be the ultimate metric to measure the success of paid ads, but it’s an important aspect that cannot be overlooked. Here is how we share our bit of experience and research in showing how tracking impression shares, can play catalyst in improvements that potentially can boost the bottom line.
Who doesn’t want to get more clicks on their AdWords Ads? In the online marketing arena, there is no one who is not working towards increasing CTR. AdWords are an important tool that help a business to be found on Google, through prospective customer searches. Online marketing & Google AdWords function hand in hand, and a business vastly benefits from it. Today, we are here to share with you 6 Ad extensions, the implementation of which will help ramp up your CTR.
Google Adwords is undoubtedly an incredible platform for the marketers to develop their business. Unfortunately, majority of businesses are wasting their hard-earned money every month because of poor account management. Adwords itself is huge and your every miss-step may negatively impact ROI.
After Google, there is the Google Adwords that let users advertise and promote their products on the first page of search results. Advertisers can use both the platform for their benefit. However, many advertisers are not aware of some brilliant Adwords features
It was during the Performance Summit that Google revealed about some Adwords changes that should be familiar with the PPC industry as well. But, are you prepare for it?
Are you not happy with the SEO results of your website? Do you want to achieve more? As businesses have become more dependent on SEO, it’s high time when you should start working hard on SEO strategy. Many techniques that are used to be acceptable before are now considered
When a customer is looking for a particular product or service, they are likely to search for it on Google. This is when Google Adwords help customers reach you. It doesn’t matter whether you are new to PPC marketing; Adwords play a decisive role in balancing your business.
It is for the first time when Google is doing something about the look of Adwords, serving us since 15 years. Adwords now look a bit fogey because of those hundreds of features that accumulated over a decade and a half.
Factually, paid search has always been one of the most competent ways for producing traffic to your website. To get the right amount of attention and targeted audience, it is necessary to invest on paid search. The most valuable platform that marketers utilize for their benefit is Google Adwords.
2015 has been a dynamic year in the world of paid search as, several platforms released huge number of updates along with new features. The most noted change for the retailers was the power to have a Cyber Monday and a Black Friday structured data as an ad extension. In 2015, Bing incorporated plethora