Is your website being penalised by Google? Latest & greatest ways of Google to analyse your website always make some noise in the digital marketing arena. And as SEO experts, we often are asked questions about smart tips to avoid this penalty. At times things can get irresistible, but when it comes to a reality check, one needs to be alert and keep a check on its moves while optimising the website.
Impression share might not be the ultimate metric to measure the success of paid ads, but it’s an important aspect that cannot be overlooked. Here is how we share our bit of experience and research in showing how tracking impression shares, can play catalyst in improvements that potentially can boost the bottom line.
Digital marketing is an essential phenomenon to survive in today’s competitive market. No matter what business you are into, chances of survival & success are more when you get your business do well on the web.
Content marketing has a wide spectrum of opportunities. Various channels and variety of content on different websites, work just well. But one aspect closely observed by us, is the under estimated use of YouTube. It certainly is under-utilized, compared to its caliber.
YouTube is one of the largest video sharing sites on the internet. If you manage to get over a billion users to your channel, you are bound to get over 4 billion views a day. Isn’t this ratio promising enough? In today’s era, YouTube is by far one of the largest video sharing site. So, what are we waiting for? Let’s get started with YouTube & make the most of the digital world present at your discretion.
No matter what business you’re having or owning; making the website look amazing is always important. It takes a few moments to optimize images you upload on the website and thus, you need to be more careful. When we talk about optimizing images, there are actually two ways to consider; firstly, making sure your images can be indexed by search engines and secondly, making sure they just look good.
In this particular post, we will cover both the aspects. Take a look at the below mentioned steps as that would help you enhance the visibility of your website, the most amazing way.
We are in an era of gadget proliferation, where mobile devices are on the lead. The pattern and method in which people are using voice search on their mobile devices is changing. People are also being inclined towards making use of voice assistants like, Amazon Echo & Google Home devices. Siri is our best buddy, if you are a proud iPhone user. Google once again is a popular choice for voice search on Android devices, whereas Microsoft’s Cortana is an excellent & useful choice for voice searches on the PC & smartphone.
No matter what, online or digital presence of any business matters a lot. If business can’t easily be found using a mobile or desktop search, customers will go elsewhere. Therefore “In and Out” (Car Servicing Company) approached WSI to review their digital marketing strategy to reconfigure their websites and improve online booking of car service and MOT. They believed that their online presence was not good enough to attract consumers and thus, they reached WSI to make their websites reach online audience.
Digital marketing absolutely has gained immense popularity in last few years. Both large & medium – sized enterprises have tried making the most out of it. Creating online presence and promoting products and services using the power of internet has paid off for majority of them.
Well! Now the question arises that what we expect in 2017? How is 2017 going to be for digital marketing. What is going to shine and what is about to fade?
Online marketing is not an easy game. There is a subtle difference between competitors. When it comes to online marketing, the very important asset that helps you lead and stay ahead of competition is your WEBSITE. It undoubtedly is a huge part of your name & also works as a magnetic to attract clients.
There are many reasons why businesses decide to change the domain name like –
- 1. Availability
- 2. Branding
- 3. Re-Branding
- 4. Promotional Value and so on
Are you finding it terribly difficult to understand why your website is not getting the right attention or traffic? This can happen to anyone!
Sometimes we really can’t detect the loopholes our website has and that what creates a bad impact on the results. But there is nothing to feel anxious as some of the activities can help you boost website sales. However, you can implement these tips on your website and check with the results after a few days or month.